Build a lead generation engine.

There’s an ocean of people looking to buy from you. Reach them.
With lead generation strategies that work for any business, any product, anywhere.

Adwords.

When customers search for something relevant to your business, target them with a paid ad that displays alongside search results and generates clicks to your site. Leads on tap.

SEO.

Get your website a top ranking for any number of search terms relevant to your business, generating clicks into your website from qualified people interested in your business.

Email Marketing.

Build a great list of qualified contacts and market directly to them with personalised, targeted emails designed to generated calls and clicks. Email marketing remains a high performing outbound lead generator.

Social Media.

Engage your target demographic with social media profiles, content, community building and social media advertising. Amazing at building a latent pool of prospects.

Adwords.

Overview.

Google Adwords allows any business to advertise their products or services with ads shown alongside google’s search results. Ads are a great way to generate leads fast, and unlike other media, you only pay for results – clicks and visits. Adwords is a proven marketing monster for any business at any size.

Our Capability.

With over 7 years running adwords campaigns of every size, our team of certified Google adwords experts know what ad headlines and copy works best, how to get a great “quality score” almost instantly, how to bid smart, and how to design powerhouse landing pages that really convert.

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    Target qualified buyers.

    Identify the most qualified leads at all stages of the buying cycle by targeting the keywords they’re searching for. You can have unlimited number of campaigns targeting different types of buyers or searches.

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    Show above search results.

    Boost your visibility by showing your ads alongside and even above organic search results. We target the top 3 ad positions for all ad campaigns, proven to increase clicks and brand awareness.

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    Capture leads with high converting landing pages.

    Ad clicks get sent to dedicated “landing pages” which are optimally designed and tuned by us to convert more clicks to leads via form submissions and phone calls.

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    Only pay for results.

    You only pay when your ad is clicked, giving you greater control over ad spend and returns. Ad campaigns can be tailored to absolutely any budget and can be fine tuned as the campaigns progress.

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    Track & optimise ROI.

    All conversions are tracked so you have total control on performance including ad spend, lead generated, cost per lead, and profit per lead. Ultimately you get to forecast and manage the right level of ad spend to generated the right level of sales.

Search Engine Optimisation.

Overview.

There’s an ocean of people searching for your products and services right now, and getting ranked on the first page of Google’s search results brings in huge amounts of that traffic. It requires building great content, optimising your website, and getting your brand and content shared all over the web, in the right places, and in the right way.

Our Capability.

With over 10 years of experience in SEO, we’ve seen every ranking factor, tactic and strategy. SEO isn’t so much a “dark art”, rather a robust science. Today we have refined the 15 best strategies to help businesses get ranked, and built a small arsenal of tools and systems to help. We have dedicated specialists in site optimisation, content development, social signal building, citation building and more.

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    Drive massive traffic.

    Search engines bring in tons of traffic. For most small businesses, there are typically between 3000 to 8000 searches per month from qualified buyers. Its why successful business constantly aims to rank highly.

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    Optimise your website.

    Search engines like well structured sites that reflect what searchers are trying to find. We begin by auditing your website for general, and then search-specific factors, that may affect search engine ranking.

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    Build engaging content.

    Innovative, informative content like articles, documents, videos, short insights that position your business as a leader in its field. Content that’s relevant to searchers at all stages in the buying cycle.

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    Get shared, get linked, get liked.

    Getting your content shared across other websites that matter, socially liked and re-shared, and linked back to you is a great way to convince search engines that your website belongs in their search results.

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    Get ranked, stay ranked.

    Ranking highly takes time, and requires multiple streams of activity, but once there it is far easier to maintain top rankings and relative position to competitors and new entrants.

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    Attain the cheapest cost per lead possible.

    Once top ranks are attained, search engine leads are amongst the cheapest leads possible when compared to every other form of advertising, driving significant ROI and competitive advantage over the long term.

Email Marketing.

Overview.

Email marketing is an easily accessible, fast and effective form of direct marketing particularly suited to B2B sales teams. Email allows personalised, targeted messages to reach thousands of prospects and generate response phone calls or web enquiries, all for a fraction of the cost of other forms of advertising. Care must be taken to comply with applicable marketing laws and good business practice.

Our Capability.

We’ve run many dozens of email campaigns and set up drip marketing for over 60 online businesses. We have proven experience in implementing email systems, crafting messages that maximise open and response rates, and generating inbound leads.

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    Build a powerhouse marketing database.

    Email lists are vital marketing assets over the life of any business. Emails captured from prior marketing, or your website, and augmented with purchased lists can greatly expand your reach to hundreds or thousands of prospects rapidly.

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    Fast effective outbound lead generation.

    Direct emails with value-adding, personalised information, to the right people in the right way, are a great way to start a conversation or even just to qualify prospects. Leads generated authentically in this way are shown to convert to sales better, and faster, than some forms of search engine advertising.

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    Nurture and convert all leads more effectively.

    Nurture your existing leads with email ‘drip’ campaigns to keep your brand top of mind and keep close to their buying decision. Whether its for prior customers looking to repeat purchase, or for prospective customers who’ve made an enquiry or been quoted, email campaigns to nurture leads help drive better and faster conversions to sales.

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    Dramatically lower your cost per lead.

    Email marketing represents one of the lowest costs of online marketing possible, with the ability to reach thousands with a single campaign, and very little to no actual distribution costs. Email is best done when combined with other forms of online advertising to further improve ROI.

Social Media Marketing.

Social media is a great platform for many businesses, especially B2C products and services, to interact with their target demographic, build loyal fans, and advertise to massive audiences with incredibly targeted, high-converting ads.

Our Capability.

We’ve managed social media profiles for dozens of businesses across a range of industries and run several hundred ad campaigns across multiple media to date. One particular specialty is high performing facebook ads.

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    Build your community, build your brand.

    Understand the market and the “buying cycle” and what search phrases represent qualified leads. Define objectives and strategies for search engine ranking.

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    Launch highly targeted advertisements.

    Social media advertising has enormous advantages by allowing you to target highly specific demographics and psychographics – geographical area, life circumstances, income, hobbies and interests, and more. Sophisticated ad targeting and a pay per clicl model means better results for your ad spend.

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    Capitalise on the network effect

    Shares and likes take your message even further. Get seen by the friends of your followers, and in turn generate more likes and followers. For everything you produce including new content, promotions, news and even just your existing web pages.

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    Drive visits to website, enable multiple interactions.

    Social media brings website visitors, either organically or in response to ads, and gives you extra traffic and the ability to engage leads multiple times over their buying cycle.